Build a Client-Centered Strategy to Fill Your Caseload
Master the Art of Marketing Like a Therapist
Like the dinner table chair that sat in your childhood home...
...where you were served meals of hidden meanings and casual invalidation. You’ve always wanted to understand the unspoken. And let’s be frank, if the DSM was a card game, your family would be a royal flush.
But you’ve never had a poker face, only a heart that bled for every abandoned puppy at the pound. You journaled religiously, seeking to make sense of what it was you really felt, underneath all the polite niceness required of you.
A therapist’s life is full of chairs…
Like the minimally-padded chairs that populated your grad school...
Gray and inflexible, they sculpted your body as surely as your professors’ aimed to sharp your skill.
You took copious notes about what a therapist ought to be, now buried away in a stacks of partially used college-ruled notebooks. You don’t forget the oaths you took–the promise to be who you once needed is tattooed on your heart in a kind of sacred ink, as surely as your student loans are signed in your blood.
A therapist’s life is full of chairs…
Like the bought-in-bulk, office chairs at your first agency job, fresh out of grad school.
Ready to pay your dues, you eagerly soaked up everything. You carried your caseload home with you, tucked literally and metaphorically into your backpack. Friday evenings reserved for The Great British Baking Off and catching up on the never-ending backlog of notes and treatment plans.
You followed all the rules and supposed became a shining success.
And all you’ve gotten in return is burnout you pretend not to feel, a laughably small cost-of-living pay increase, and the nagging sensation that you’re trapped in some repetition compulsion bullshit.
Back in those profoundly uncomfortable chairs in grad school...
You used to dream of having your own practice …
…about an office that felt as safe as it is beautiful, a sanctuary to explore the mysteries of the psyche.
…about the clients who would delight you with their curiosity and vulnerability, willing to invest heart and wallet to do the hard work of therapy.
…about work that wouldn’t just transform the individual client, but had the power to change the world–in quietly dramatic ways.
The chair in that office would hold you unlike any chair that came before.
Maybe you’d get it custom designed–built to suit you and what you need.
A therapist’s life is full of chairs…
Like the reasonably priced armchair you bought from Wayfair.
The fantasy had been that it would be your reading chair, but mostly, it just serves as your ‘how the hell am I actually going to build a private practice’ chair.
Because if you’re ever going to have that dream, you know that you’re going to have to figure out this marketing thing.
No matter where you turn, it seems obvious that what is required of you is to write–ideally your Psychology Today profile, and then on to your website–yet every time you sit down to write, you feel like the words run away and take all your hope and nascent dreams with them.
The real kicker?
You love to write
You’ve spent your whole life detailing heartbreak in excruciating detail–
in your adolescent journals with the ink bleeding from your tears and burgeoning depth.
in grad school’s reflection papers with the double spaced pages, articulating your history of trauma in 12 point New Times Roman.
in the casenotes where you distill clients’ pain into a handful of sentences, writing what feels like the liner notes for the psyche’s album of greatest hits.
But when it comes to writing your marketing materials.
That shit trips you up.
The problem is you’re so caught up in the desire to do “marketing right” that you’re missing the secret that all great artists know:
The rules were always meant to be broken.
You don’t need another paint-by-numbers private practice marketing strategy course. What you need are the tools and resources to create something beautiful and reflective of who you are–underneath all your credentials and the clinical persona.
Are you ready to discover how to build the practice of your dreams without sacrificing your depth?
Introducing the Class We All Agree
We Needed in Grad School…
Whether your caseload is non-existent or your current schedule gives you the Sunday scaries
Client Centered Marketing is tailor-made for the depth psychotherapist ready to embrace more-–ease, money, and clinical satisfaction.
YOU'LL LEARN HOW TO:
Discover how writing your marketing materials can be one of the most enjoyable parts of building your practice
Embrace the beauty of advertising, ensuring every time you tweak your therapy profile you know that it’ll bring in your right fit clients
Stop working with clients who can’t take in what you have to offer and you know would be better served by another therapist
Connect with like-minded therapists who resonate with how it’s easier to show up and help others rather than ask for help yourself
Work with a marketing consultant who gets you and challenges you to build your business by showing up as you
Create a reliable marketing strategy that makes more space for ease so the only block to relaxing is your own unworked through trauma responses
You’ll go from overwhelmed and isolated to held, challenged, and celebrated
(plus, you’ll learn how to write a therapy directory profile that will make your next client feel profoundly and wonderfully seen, and ready to book your next available consult ASAP).
I have to warn you - Jenn is a bit of a pied piper when it comes to writing. You will fall in love with it again.
You will write better than you did in grad school but unlike grad school you will actually use what you write. There’s a texture to the work that spills into your practice, you end up with a clearer vision of who you are as clinician and the why.
Kimberly Perlin, LCSW-C
lifetime access to…
The copywriting course for psychotherapists who are ready to market with depth and draw in a full caseload of right fit clients.
Ready to crack open the syllabus and see what’s inside? Let’s dig in…
class one
Advertising 101
Get Grounded in How You Spend Your Marketing Dollars
You’ll learn why understanding your return on investment (ROI) is vital when you contemplate how to invest in your practice.
You’ll walk away with:
A simple method for calculating your ROI for every marketing action you take.
class two
Claim Your Audience
Tap Into Your Intuition to Name Your Right Fit Client
You’ll dive deep into who your right fit client is, drawing on your well-honed intuition about what it is they most need to hear from you.
You’ll walk away with:
Your right fit client, drawing on your clinical insight to articulate their struggles outside of therapy jargon
class three
Write Your Profile
Kick Your Writer’s Block to the Curb
You’ll be introduced to my favorite copywriting container which will allow you plenty of space to play with what your right fit client really needs to hear.
You’ll get:
my customizable writing templates for five of the most popular therapy directories (including video scripts and captions!) along with real life examples of copy that converts.
class four
Hone Your Profile
Discover How to Say More with Less
In this module, you’ll learn how to edit without censoring the soul out of your writing (and you’ll discover my five favorite quick and easy editing steps).
You’ll get access:
to my comprehensive checklist of ALL the things you need to do to refine and optimize your profile
class five
Stay Consistent
Embrace the Data So You Can Amplify Your Results
In this class, you’ll explore how you can evaluate what is and isn’t working, so your profile will regularly generate new consult requests for you.
You’ll come away:
with a simple plan to optimize your profile in 30 minutes or less a month.
extra credit
Choose Your Advertising Ethos
Craft Your Marketing Code of Ethics
You’ll have the opportunity to articulate and expand upon how your ethical code and personal needs shape your marketing decisions, including which therapy directory you decide to invest in.
You’ll create a concrete plan of how to infuse your values with your marketing needs.
Hold the Frame & Convert the Client
How to Nail the Consult Call
In this bonus, you’ll learn how to hold your boundaries on the consult call so you only schedule with your right fit clients who can afford your fee and insight, and who know that really good therapy is never convenient.
You’ll craft your custom consult script and get clear about your practice boundaries.
Strategy for Group Practice Owners
Advertise Your Associates Without Breaking the Bank
In this bonus, we explore three potential pathways to follow in using therapy directory profiles to market your group practice. Each path works whether you have one associate or thirty.
You’ll walk away with a concrete plan to market your practice as a whole, while also ensuring your associates fill up their caseload with right fit clients.
Headshots 101
A Good Headshot is Worth at Least Two Hundred Words
In this bonus, you’ll get all my tips and techniques to be able to go out there and get the headshots you need–whether you decide to hire a fancy brand photographer or you rope your friend with a fancy camera (or the latest iPhone) to take photos of you.
You’ll be ready to reveal your kindest side to the camera, and how to be kind to yourself no matter how the photos turn out.
Video 101
Banish Your Fear and Press Record
In this bonus, you’ll focus on easing your fears by gathering the things you need to know and do to create a video that speaks across time and space to your right fit client–without spending too much time doing so.
You’ll discover how to tap into your confidence and show up as authentically on video as you do in session.
Working with Jenn helped me gain more clarity about who I am and validity about who I am as a person, as a therapist, and that those don’t feel so separate anymore.
Jenn is very genuine. Doesn’t feel superficial at all. Doesn't feel salesy. She really want to help and you really cares.
Maggie Evans, MA LMHC, ATR-B, Owner of Spokane Art Therapy
The Distillery
The copywriting community for psychotherapists who long to reclaim the voice buried long ago and practice using it to build a clinically and financially abundant business.
As a student of Client Centered Marketing, you’ll gain two months of access to The Distillery (with the option to stay and renew your membership).
You’ll connect with like-minded healers–including Jenn and her team–who will hold and challenge you to expand beyond what you thought was possible.
Curious what it all entails? Let’s peek behind the curtain…
The Distillery is organized to minimize your anxiety and maximize the opportunity to get support
(even when you struggle to ask for help).
It consists of three core components:
Group Consultation
Copywriting Resources
The Community
Jenn helped me represent myself without changing my theoretical orientation or making promises that felt inauthentic.
She helped me to see I could speak to my ideal client in a human way that was poetic and earnest about the work I do without the clinical jargon getting in the way.
I stand out in my marketing with my direct and honest voice calling forth the clients who will benefit the most from working with me, which is exactly what I wanted to build my dream practice. Jenn is beyond helpful and has a talent for crafting expression in a way that will illuminate your work as a therapist.
Holly Anderson LCMFT, LMFT
a personal introduction to…
Jenn Fredette
LPC, MA, M.Div
The copywriting consultant for psychotherapists who need attuned marketing guidance, an occasional kind ass kicking, and someone who understands the logistical and emotional challenges of marketing like a therapist.
Sometimes we undersell the power of our presence–It’s easy to get stuck in the old story that we have to do/perform/serve in order for people to want to spend time with us.
Okay. Let’s be real. I get stuck in that narrative, sometimes on the daily. And as I write this sales page, I’m tempted to stuff this section full of redundant benefits, to try to wow you with how helpful I’m going to be.
But that would be an evasion–on my part, and in a strange way, on your part too.
I want to connect with you. Not the uber competent, kickass therapist part of you who really wants to know how to market with minimal effort and maximum success. The real you, underneath all the essential and extraneous artifice.
And I want to help the core of you market your practice–to discover what it looks like for you to be well-resourced, so you can know the joy of getting to just be present with clients, rather than caught up in all the ways you ought to be serving them.
And how will I do that?
By so freaking present in your life that by the end of your two months in The Distillery you’re either going to be sick of or obsessed with me.
After working with Jenn, I was clear on what I needed to add to my copy to make it really shine.
Before working with Jenn, I was struggling to come up with juicy copy for my new niche; she helped me clarify who my ideal client is, and how to find language that really draws her in and leads her to schedule a phone consultation.
Kirstin Carl, LMFT
THE COURSE: Create Your $100K Therapy Directory Profile (Value $12,000)
Core Curriculum: (Value $8,000)
Advertising 101
Claim Your Audience
Write Your Profile
Hone Your Profile
Stay Consistent
Extra Credit: (Value $4,000)
Choose Your Advertising Ethos
Hold the Frame & Convert the Client
Strategy for Group Practice Owners
Headshots 101
Video 101
THE COMMUNITY: (Value $20,000)
Group Marketing Consultation (Value 12,000)
Copy Clinic
Marketing Supervision Group
Soulful Strategy
Copywriting
Resources (Value 4,000)
$100K Student Folder + Weekly Email Guidance
Swipe File of Shit that Works
Connection & Community (Value 4,000)
Community Platform
Monthly Sip & Spill the Tea Session
The Master Referral List
THE CONSULTANT: (Value, Priceless)
Live Access to Jenn Fredette
Attuned Marketing Guidance
Kind Ass Kicking
(as needed)
Chronic Overdeliverer
Total Value: $32,000+
Regular Price: $1,997
Today’s Price: $3000
I highly recommend you avail yourself of the opportunity to learn this language from Jenn, who speaks it better than anyone.
Jenn has actually done what most of us set out to do: She built a thriving business through the power of the internet, making herself heard over the din of therapists scrambling to get established. How did she do it? Jenn knows a language that many of us haven't yet learned or mastered: the language of telling the truth about yourself in a way that is both authentic to the kind of work you want to do and highly resonant with the clients you want to see.
Nick Bognar, LMFT
Do you remember the last class that challenged you?
It shook up what you thought you knew about yourself. Light rushes into your heart just thinking of it. You were willing to take every course that the teacher taught. Remember the assignments that didn’t just take from you but gave you some wisdom that still stays?
What if there was a class for therapists that could bring that same light to marketing? Where instead of the slog through private practice creation, you are excited about where the course will take you. What would it be like to be in a community that feels the light too? Creation is a light we can so easily put on a shelf only to dusted off when required or on rainy days.
You’ll create in The Distillery, and it’ll be a gift to you as much as your clients.
Are you ready to embrace a well-resourced practice and life by doing what you do best?
When you have a marketing path to follow, your people who have your back (and challenge you when you play small), and a partner who gets that growing your practice is about making a difference AND making money—well an incredible thing happens.
You stop having to sit down to work, and instead you can discover the joy of standing up and living out all those unrealized dreams you’d never thought possible.
It’s time to stop stalling in your neurotic fears and to try something new.
THE COURSE: Create Your $100K Therapy Directory Profile (Value $12,000)
Core Curriculum: (Value $8,000)
Advertising 101
Claim Your Audience
Write Your Profile
Hone Your Profile
Stay Consistent
Extra Credit: (Value $4,000)
Choose Your Advertising Ethos
Hold the Frame & Convert the Client
Strategy for Group Practice Owners
Headshots 101
Video 101
THE COMMUNITY: (Value $20,000)
Group Marketing Consultation (Value 12,000)
Copy Clinic
Marketing Supervision Group
Soulful Strategy
Copywriting
Resources (Value 4,000)
$100K Student Folder + Weekly Email Guidance
Swipe File of Shit that Works
Connection & Community (Value 4,000)
Community Platform
Monthly Sip & Spill the Tea Session
The Master Referral List
THE CONSULTANT: (Value, Priceless)
Live Access to Jenn Fredette
Attuned Marketing Guidance
Kind Ass Kicking
(as needed)
Chronic Overdeliverer
Total Value: $32,000+
Regular Price: $1,997
Today’s Price: $3000