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Like the dinner table chair that sat in your childhood home...
...where you were served meals of hidden meanings and casual invalidation. You’ve always wanted to understand the unspoken. And let’s be frank, if the DSM was a card game, your family would be a royal flush.
But you’ve never had a poker face, only a heart that bled for every abandoned puppy at the pound. You journaled religiously, seeking to make sense of what it was you really felt, underneath all the polite niceness required of you.
A therapist’s life is full of chairs…
Like the minimally-padded chairs that populated your grad school...
Gray and inflexible, they sculpted your body as surely as your professors’ aimed to sharp your skill.
You took copious notes about what a therapist ought to be, now buried away in a stacks of partially used college-ruled notebooks. You don’t forget the oaths you took–the promise to be who you once needed is tattooed on your heart in a kind of sacred ink, as surely as your student loans are signed in your blood.
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A therapist’s life is full of chairs…
Like the bought-in-bulk, office chairs at your first agency job, fresh out of grad school.
Ready to pay your dues, you eagerly soaked up everything. You carried your caseload home with you, tucked literally and metaphorically into your backpack. Friday evenings reserved for The Great British Baking Off and catching up on the never-ending backlog of notes and treatment plans.
You followed all the rules and supposed became a shining success.
And all you’ve gotten in return is burnout you pretend not to feel, a laughably small cost-of-living pay increase, and the nagging sensation that you’re trapped in some repetition compulsion bullshit.
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Back in those profoundly uncomfortable chairs in grad school...
You used to dream of having your own practice …
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…about an office that felt as safe as it is beautiful, a sanctuary to explore the mysteries of the psyche.
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…about the clients who would delight you with their curiosity and vulnerability, willing to invest heart and wallet to do the hard work of therapy.
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…about work that wouldn’t just transform the individual client, but had the power to change the world–in quietly dramatic ways.
The chair in that office would hold you unlike any chair that came before.
Maybe you’d get it custom designed–built to suit you and what you need.
A therapist’s life is full of chairs…
Like the reasonably priced armchair you bought from Wayfair.
The fantasy had been that it would be your reading chair, but mostly, it just serves as your ‘how the hell am I actually going to build a private practice’ chair.
Because if you’re ever going to have that dream, you know that you’re going to have to figure out this marketing thing.
No matter where you turn, it seems obvious that what is required of you is to write–ideally your Psychology Today profile, and then on to your website–yet every time you sit down to write, you feel like the words run away and take all your hope and nascent dreams with them.
![chair-writing chair-writing](https://athinkersguideacademy.com/wp-content/uploads/2023/02/chair-writing.png)
The real kicker?
You love to write
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You’ve spent your whole life detailing heartbreak in excruciating detail–
in your adolescent journals with the ink bleeding from your tears and burgeoning depth.
in grad school’s reflection papers with the double spaced pages, articulating your history of trauma in 12 point New Times Roman.
in the casenotes where you distill clients’ pain into a handful of sentences, writing what feels like the liner notes for the psyche’s album of greatest hits.
But when it comes to writing your marketing materials.
That shit trips you up.
The problem is you’re so caught up in the desire to do “marketing right” that you’re missing the secret that all great artists know:
The rules were always meant to be broken.
You don’t need another paint-by-numbers private practice marketing strategy course. What you need are the tools and resources to create something beautiful and reflective of who you are–underneath all your credentials and the clinical persona.
Are you ready to discover how to build the practice of your dreams without sacrificing your depth?
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You’ll go from overwhelmed and isolated to held, challenged, and celebrated
(plus, you’ll learn how to write a therapy directory profile that will make your next client feel profoundly and wonderfully seen, and ready to book your next available consult ASAP).
lifetime access to…
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The copywriting course for psychotherapists who are ready to market with depth and draw in a full caseload of right fit clients.
Ready to crack open the syllabus and see what’s inside? Let’s dig in…
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class one
Advertising 101
Get Grounded in How You Spend Your Marketing Dollars
You’ll learn why understanding your return on investment (ROI) is vital when you contemplate how to invest in your practice.
You’ll walk away with:
A simple method for calculating your ROI for every marketing action you take.
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class two
Claim Your Audience
Tap Into Your Intuition to Name Your Right Fit Client
You’ll dive deep into who your right fit client is, drawing on your well-honed intuition about what it is they most need to hear from you.
You’ll walk away with:
Your right fit client, drawing on your clinical insight to articulate their struggles outside of therapy jargon
![Class 3 Class 3](https://athinkersguideacademy.com/wp-content/uploads/2023/02/Class-3.png)
class three
Write Your Profile
Kick Your Writer’s Block to the Curb
You’ll be introduced to my favorite copywriting container which will allow you plenty of space to play with what your right fit client really needs to hear.
You’ll get:
my customizable writing templates for five of the most popular therapy directories (including video scripts and captions!) along with real life examples of copy that converts.
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class four
Hone Your Profile
Discover How to Say More with Less
In this module, you’ll learn how to edit without censoring the soul out of your writing (and you’ll discover my five favorite quick and easy editing steps).
You’ll get access:
to my comprehensive checklist of ALL the things you need to do to refine and optimize your profile
![Class 5 Class 5](https://athinkersguideacademy.com/wp-content/uploads/2023/02/Class-5.png)
class five
Stay Consistent
Embrace the Data So You Can Amplify Your Results
In this class, you’ll explore how you can evaluate what is and isn’t working, so your profile will regularly generate new consult requests for you.
You’ll come away:
with a simple plan to optimize your profile in 30 minutes or less a month.
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extra credit
The Distillery
The copywriting community for psychotherapists who long to reclaim the voice buried long ago and practice using it to build a clinically and financially abundant business.
As a student of Client Centered Marketing, you’ll gain two months of access to The Distillery (with the option to stay and renew your membership).
You’ll connect with like-minded healers–including Jenn and her team–who will hold and challenge you to expand beyond what you thought was possible.
Curious what it all entails? Let’s peek behind the curtain…
The Distillery is organized to minimize your anxiety and maximize the opportunity to get support
(even when you struggle to ask for help).
It consists of three core components:
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Group Consultation
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Copywriting Resources
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The Community
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a personal introduction to…
Jenn Fredette
LPC, MA, M.Div
The copywriting consultant for psychotherapists who need attuned marketing guidance, an occasional kind ass kicking, and someone who understands the logistical and emotional challenges of marketing like a therapist.
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Sometimes we undersell the power of our presence–It’s easy to get stuck in the old story that we have to do/perform/serve in order for people to want to spend time with us.
Okay. Let’s be real. I get stuck in that narrative, sometimes on the daily. And as I write this sales page, I’m tempted to stuff this section full of redundant benefits, to try to wow you with how helpful I’m going to be.
But that would be an evasion–on my part, and in a strange way, on your part too.
I want to connect with you. Not the uber competent, kickass therapist part of you who really wants to know how to market with minimal effort and maximum success. The real you, underneath all the essential and extraneous artifice.
And I want to help the core of you market your practice–to discover what it looks like for you to be well-resourced, so you can know the joy of getting to just be present with clients, rather than caught up in all the ways you ought to be serving them.
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And how will I do that?
By so freaking present in your life that by the end of your two months in The Distillery you’re either going to be sick of or obsessed with me.
Do you remember the last class that challenged you?
It shook up what you thought you knew about yourself. Light rushes into your heart just thinking of it. You were willing to take every course that the teacher taught. Remember the assignments that didn’t just take from you but gave you some wisdom that still stays?
What if there was a class for therapists that could bring that same light to marketing? Where instead of the slog through private practice creation, you are excited about where the course will take you. What would it be like to be in a community that feels the light too? Creation is a light we can so easily put on a shelf only to dusted off when required or on rainy days.
You’ll create in The Distillery, and it’ll be a gift to you as much as your clients.
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Are you ready to embrace a well-resourced practice and life by doing what you do best?
When you have a marketing path to follow, your people who have your back (and challenge you when you play small), and a partner who gets that growing your practice is about making a difference AND making money—well an incredible thing happens.
You stop having to sit down to work, and instead you can discover the joy of standing up and living out all those unrealized dreams you’d never thought possible.
It’s time to stop stalling in your neurotic fears and to try something new.